Vote Rev Action Fund designs and quickly mainstreams field-tested civic engagement innovations with and for nonprofits that amplify the power of historically disenfranchised communities.
2024 was Vote Rev Action Fund (VRAF)’s best year yet. VRAF partners ran the largest ever in-person, friend-to-friend voter turnout program in history using site-based vote tripling (SBVT). VRAF worked with approximately two dozen partners to get over 5 million people to remind their friends to vote in seven states, with League of Conservation Voters, Planned Parenthood Action Fund, and Black Men Vote as our three anchor partners.
Based on our experience in 2024, the program can get both bigger and better in future elections!
2021 - 2024 nonpartisan impact report
In 2024 VRAF partners ran the largest ever in-person, friend-to-friend voter turnout program in history. That impact was the result of four years of work.
We’re already designing tactics for 2028 and beyond!
As we saw with SBVT, the tactics of tomorrow require design, research, and testing now. We’ve designed game-changing tactics in four years or less, and we’re positioned to do it again after designing four new tactic prototypes in 2024. We will design tactics for the entire lifecycle of an election, starting with voter registration and continuing throughout persuasion and turnout.
VRAF’s track record of exceptional results since our founding in 2019 means we are well positioned to establish the new game-changing tactics for the 2028 cycle.
Sending a powerful reminder to vote using site-based relational postcards
VRAF designed site-based relational postcards (SBRP) from scratch. SBRP is an early-cycle, voter file matched, relational tactic, with the potential for multi-cycle effects. Weeks or months before GOTV, canvassers in high-traffic areas ask passersby to remind five of their friends to vote using a custom postcard with their photo. Then, during GOTV, the friends and mobilizers receive the custom photo postcards.
After initial testing in the primaries, our team quickly developed and implemented a large-scale RCT in the general elections in Pennsylvania, Virginia, and Mississippi in November 2024.
We found that sending postcards to friends increased voting by +2.5pp in the presidential general
Testing attention-grabbing mail that mimics a wedding invitation
VRAF is aiming to combat political malaise and to work within the attention economy by producing novel and attention-grabbing content through a lightweight, proven turnout tactic: mail. Through our process of rapidly reviewing existing work, brainstorming, prototyping, barebones user testing, and review from movement experts, we designed the “invitation to vote.” It doesn’t look like political mail, and it treats voting as an important personal event worth celebrating. Scanning the unique, trackable QR code brings recipients to our landing page youreinvited.vote.
We tested the impact on turnout in a randomized control trial in the North Carolina March, 2026 primary election. Stay tuned for results!
“I was heartily amused by the wedding-esque invitation and went so far as to tell people at work about it. This was a fantastic way to spread information about voting without the normal feeling of being solicited.” - North Carolina recipient
Let our team support you.
We value deep partnerships, and will work side by side with you to design and implement tactics that work. Our training and coaching services are designed to give back your staff’s most valuable resource: its time. If you’re interested in learning more about partnering with us or just want to say hello, click the button below to get in touch.